June 19, 2024

Unless you have sales, there’s no business

There’s no greater validation for your business idea than for someone to remove money from their purse or wallet and pay for your service or product. When a sale happens, you know your idea is working.

Most business ideas are good on paper but that’s not enough. In addition to having a good idea, you must have proof of concept.

It doesn’t matter how many people say your idea is great. If there are no buying customers, you don’t have a business. Your sales are your proof of concept.

Stressing the idea of sales as proof of concept, multi-millionaire, and founder of FUBU, Daymond John reminds us that:

You might have an opinion about your business but that’s just an opinion. Your sales tell you that you have a working business.